Features of the Course for Sports Management

First the body, then the mind

Many of Fukuzawa Yukichi's messages continue to be applicable to contemporary society. One of them is his maxim to "first develop the body, then the mind." This expresses Fukuzawa's basic philosophy of child development and his concern with physical health.

It is axiomatic that appropriate levels of exercise contribute to the maintenance and promotion of health. Nonetheless, today's convenient society and busy lives prevent many people from getting enough exercise. Sports build health bodies and establish healthy habits that enable active, healthy lives. In today's society, the maxim to build "first the body, then the mind" applies to people of all ages, not just children.

Concept of sports

People in modern society have a wide range of involvement in and with sports. Obviously, the roles and functions of sports will be different in different contexts.

Sports that are "done"--activities that move the body--can be broadly placed in four categories:

  • Physical activity: Activities that contract and expand the skeletal muscles, and increase resting energy consumption
  • Leisure-time activity: Physical activities enjoyed during free time
  • Exercise: Planned, systematic, repeated activities to maintain and promote physical health
  • Sports: Competitive (involving wins and losses) activities based on rules formulated by international controlling organizations

The Course for Sports Management covers a broad range of sports, including leisure-time activities and physical activities as well as traditional sports and exercise.

What about spectator sports? As societies grow more affluent, consumers grow more demanding. Spectator sports merely as entertainment no longer satisfy the needs of people in today's affluent society. Spectator sports can be conceived of as experience products that address and satisfy known and latent demand in today's increasingly complex society.

This is one example of how the Course for Sports Management examines the many different values of sports and attempts to identify what sports are and how they function in different life stages and lifestyles.

Who are our students?

The Course for Sports Management endeavors to train:

  • People who are able to use sports to contribute to healthy societies
  • People who are able to develop sports culture and the sports industry

That does not mean that there are two clear-cut and disparate directions, but that the course endeavors to train people who are capable of both.